[youtube https://www.youtube.com/watch?v=WnisBb2rVOg]
I looked back, and I have posted a Chili Peppers' tune before, but this is totally worth an artist repeat. This is very innovative! It's an interactive music video. Not only can you look around the rooms, you can zoom in and there are little "Easter eggs" you can click on for the making of info. This is a great way to capitalize on the popularity of online music videos. The video above is just the YouTube posting. Check out THIS link if you want to see the interactive video.
The song itself is pretty much standard fair for the band. It's not a bad song, but I probably would've never posted it if not for the video. It just shows how important innovation is in the entertainment industry. The same can be said for the group OK Go. Their videos are impressive, but their music - with the rare exception - is just OK. Having a gimmick or a schtick is really important.
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