Theme: Power of Love
[youtube https://www.youtube.com/watch?v=7rXhXLsNJL8]
First, I have a comment on this video. It really applies to all videos from this era. I love that there is some attempt to make the music appear to be played right there as they're recording it, but there are some glaring instances where it's obvious that that's not the case. I'm not saying that the band didn't really play their music. Although, it's extremely common for a band to use studio musicians to record their albums instead of doing it themselves. That's another discussion, though. The way a music video is usually shot is not what most people imagine.
If the video includes footage of the band performing the song (except in the instances where it's a live video shoot), the band is mimicking playing along to the track they (or their studio counterparts) recorded. The music isn't actually being performed on the set of the video. The reasoning is lengthy and complicated, I'm sure. However, it has a lot to do with allowing the crew to get multiple angles and syncing the music up with multiple shots. Plus, it's a lot easier on the band. If you'll notice in the video above, they're not singing into microphones. For that matter, I don't think their instruments are even plugged into anything.
As for the song connecting with the theme. I think we've all had a moment in time when we wished there was a magic potion to make someone fall in love with you or one to make you fall out of love with someone else. Both would be great, but one would be sufficient. Jerry Leiber and Mike Stoller thought so in 1959 when they wrote the song that The Clovers would take to #23.
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